Toys & Play

Pinterest Says Nostalgic Toys Are Trending — Millennial Parents Were Made for This Moment

Lauren KodiakCopy Chief
Lauren KodiakCopy Chief
Lauren is the Copy Chief for Kitchn. She lives in Connecticut with her husband and their son.
published Dec 19, 2025
We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.
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Credit: Lana Kenney

I’m a super-nostalgic person — almost to a fault. I spend a lot of time reminiscing about my childhood, so I might be biased in my belief that toys were just better in the mid-’90s. And it seems others might be feeling similarly, according to the latest Pinterest Predicts 2026 trend report that came out on December 9. Among the 21 trends forecasted for the upcoming year is “Throwback Kid,” which applies to kids’ toys and clothing. (Also on the Pinterest report: Funhaus, or circus-inspired home decor.)

According to Pinterest, searches for phrases like “1970s childhood toys,” “nostalgia toys,” and “2000s kids toys” have gone up significantly (+125%, +225%, and +140%, respectively).

If you’re also feeling this trend, consider gifting one of the throwback toys below to unlock some silly, hands-on fun this holiday season. Many of these gifts are inexpensive and small enough to be great stocking stuffers or White Elephant gifts.

Bonus: Because you’ll be so excited to take a stroll down memory lane and play with these toys too, you’re basically also giving the gift of more connected family time! 

The Original Slinky Walking Spring Toy
$4

My mother-in-law was ahead of the “Throwback Kid” trend and decided to do an "old-fashioned toy" Christmas for my son last year. One of the items she gave him was a Slinky, and he still has so much fun watching it "jump" down the stairs.

$4 at Amazon
Lite Brite Classic
$20$15

I can still remember sitting on the floor of the first home I lived in, on Christmas night, playing with my new Lite-Brite. It was so fun to create the various scenes with the templates, and then proudly display my "artwork." This one is great for fine motor skills and hand-eye coordination.

$15 at Amazon
Lincoln Logs Mini Home
$13

Lincoln Logs walked so MagnaTiles could run. This mini log home is easy enough that your kid can build it on their own, but if you want something more challenging then this is another great option.

$13 at Fat Brain Toys
Klutz Cat's Cradle
$13

I have very vivid memories of learning to do Cat's Cradle, Jacob's Ladder, and Witch's Broom with colorful string when I was younger. If you have a kid with busy hands and who likes a challenge, this might be the perfect toy for them!

$13 at Fat Brain Toys
Duncan Toys Imperial Yo-Yo
$8

My husband recently dug out his old Yo-Yo to show our son some of his favorite tricks from his childhood, and it wasn't long after that we had to buy our son his very own Yo-Yo. Now all three of us are doing "Around the World," "Shoot the Moon," and "the Candy Cane" (my kid's own creation).

$8 at Amazon
Hasbro Gaming Bop It!
$16

This was the "it" game at one point when I was growing up. I remember having so much fun trying to keep up with the commands — and how much we'd laugh when someone would inevitably mess up. Bop It! even features in a scene in Gilmore Girls, which really tells you a lot about the toy's cultural currency at the time.

$16 at Amazon
Care Bears Love-A-Lot Bear Plushie
$36

Before Jellycats, Squishmallows, and Labubus, we had Care Bears. These bears go beyond just basic stuffy territory — they each have a unique badge on their belly that conveys a feeling or state of mind. These super-soft plushies are great for starting conversations about empathy and compassion, and for building emotional literacy.

$36 at Amazon
Baby Alive Bubbly Tea Party Berry Boo Doll
$30

This doll was originally created by the same company that made the Baby All Gone dolls, which I had when I was growing up. I distinctly remember feeding that doll cherries from a little spoon, and being thrilled by the responsibility I felt for taking care of her. These Baby Alive dolls will bring that same level of accomplishment to your kid (and maybe a little bit of disgust from parents), as these babies still "wet" their diapers after you serve them various drinks (in this case, tea).

$30 at Amazon
Tamagotchi Original
$23

Core memory unlocked! Because we didn't have pets in my house when I was growing up, I maybe took my Tamagotchi a bit too seriously (I got very upset with my parents when they didn't feed it while I was gone). But I still stand by the sheer fun of a Tamagotchi — and the fact that it's digital, but not online in any way.

$23 at Amazon
Matchbox Cars, Set of 20
$26

These toys are still around today, and for good reason — they're beloved by kids of all ages (over 3). The best part about these cars is that they can be used in so many creative ways. For one example, I know parents love this simple Blu Track racer that is compatible with Matchbox cars and keeps kids entertained for hours.

$26 at Amazon

To read more about what will be popular next year, check out the full Pinterest Predicts 2026 trend report.

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