Cubby Archive: Apr 16, 2026

Step aside, Jellycats, Squishmallows, and Labubus! The newest Gen Alpha obsession is the squeezable, squishable, stretchable sensory toy NeeDoh. The resulting frenzy has parents crowdsourcing the viral toy in Facebook groups and lining up outside stores to take advantage of restocks.A modern twist on the stress ball, NeeDohs are available in various malleable textures and shapes that are fun for sensory play and can also help calm stress and anxiety.