Toys & Play

Our Favorite Picks from Amazon’s Top 100+ Toys List

Megan Gray
Megan Gray
Estate sales, yard sales, and antique shops were regular weekend destinations for my brother and me as kids. My parents, always on the hunt for period-appropriate decor for our Staten Island 19th-century house, made sure of it. Since then, I’ve had a love for home design and…read more
published Sep 19, 2026
We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.
Collage of some of Amazon's top toys
Credit: Courtesy of Amazon

When I was a kid, the most exciting day of the year was when retailers would send out giant holiday catalogs. My brother and I would pore over every page, circling everything that we wanted from Santa. Now, Amazon’s Top 100+ Toy List offers my kids the same excitement.

Curated by Amazon’s toy experts, the 2026 list has options for children of all ages. You can filter by play style, age group, exclusive items, and more to discover everything from sensory play and collectibles to iconic brands like Marvel and American Girl, as well as budget-friendly picks under $15 and engaging screen-free options.

To make your shopping easier, I’ve gathered the best Cubby-approved gift picks from Amazon’s 2026 Top 100+ Toys list for babies, toddlers, little kids, big kids, and tweens. With less than 100 days until the holidays, now is the perfect time to start filling your cart!

MAGNA-TILES Undersea Adventure 58-Piece Magnetic Construction Set
$90$838% off

My kids love MAGNA-TILES so much, so this 58-piece set would fit right into their collection (or be a great gift for a kid looking to start one). The set includes an XL baseplate, new Sensory Tiles (with interactive elements), coral and tentacle pieces, diver figures, sea creatures, and more. Kids can build and rebuild in multiple ways, plus everything is compatible with other MAGNA-TILE sets.

$83 at Amazon
Melissa & Doug Cheery Lane Modular Play House, Toy Figures, & Car Play Set
$45

Designed for toddlers ages 2 and up, this versatile Melissa & Doug playset features two modular rooms that unfold for custom play configurations. It comes equipped with a toy car, a sweet little pup, and three poseable figures. When playtime ends, the rooms nest neatly together for easy storage, while a built-in handle lets kids carry the fun anywhere.

$45 at Amazon
Hot Wheels Monster Trucks Mutant Monster Takedown Playset & Rhinomite
$54$507% off

For any kid who is wild about cars, the Hot Wheels Monster Trucks Mutant Monster Takedown playset makes a great gift. Complete with a monster truck and reusable slime, it offers endless racing action.

$50 at Amazon
CATAN On The Road Card Game
$10

Portable and convenient, this card set lets you enjoy a game of CATAN on the go — no board required! Perfect for road trips, travel, or quick lunch breaks, games can take just 15 minutes to play. It also makes a great stocking stuffer for kids ages 10 and up.

$10 at Amazon
American Girl Disney Frozen Elsa
$145

Ideal for fans of Disney's Frozen and American Girl, this 18-inch Elsa doll features a soft cotton body along with poseable limbs and a head, plus eyes that open and close. She comes dressed in her signature Elsa outfit with an attached cape, glittery shoes, three sparkling hair clips, and cotton underwear.

$145 at Amazon
Tamagotchi Paradise
$45

This new take on the Tamagotchi warms my millennial heart. Designed for kids ages 6 and older, this device allows them to raise more than 50 distinct characters across 12 species, including over 30 new Tamas, depending on the environment. Children can link up with friends to play games or let their Tamas interact. It operates on two AAA batteries (sold separately), with optional carrying straps sold as well.

$45 at Amazon
FAO Schwarz Kids Mini Handbag 4-Pack, Clip-On Purse Charms & Coin Pouches
$30

Ideal for mini trendsetters, these four collectible handbag charms and coin purses take inspiration from timeless bag silhouettes. Kids can easily clip them onto lunchboxes, backpacks, or bags, mixing and matching to switch up their style whenever the mood strikes.

$30 at Amazon
Nuby Nananubs Banana Massaging Teether
$5

This silicone banana teether (a favorite when my kids were little) is easy for babies to hold, and the massaging bristles can help soothe any discomfort from incoming teeth. It’s available in pink or yellow.

$5 at Amazon
Play-Doh Blooms Blush Flower Bouquet Making Kit
$40

Geared toward older kids and adults (ages 8+), this craft kit makes for a fun, creative project. Using the provided tools alongside a protective finishing spray, you can craft beautiful bouquets out of Play-Doh. The set also features an organizer and a display vase to showcase your floral creations.

$40 at Amazon
PlayMonster The Original Hacky Sack
$15

As I mentioned, I’m a millennial, so hacky sacks were a big part of my childhood. This one lights up (batteries included), so you can play even at night. Twelve-year-old me would be so pumped.

$15 at Amazon
​Mattel Kpop Demon Hunters HUNTR/X Rumi “Golden” Singing Doll
$32

Not only is this KPop Demon Hunters HUNTR/X Rumi doll a wonderful addition to any collection, it also sings “Golden.” Plus, because it’s Barbie-sized, it easily integrates with other playsets. You can pick up Mira and Zoey to complete the crew.

$32 at Amazon
Tonies Cuddle Minnie Mouse
$30

A cuddle Tonie makes a wonderful addition if you already own a Toniebox 2 or Toniebox Lite. Combining the best of a stuffie and a tonie, each character (ranging from Stitch to Minnie Mouse) comes packed with fun stories and songs.

$30 at Amazon
LeapFrog Learning 100 Words Book
$25$1828% off

This electronic book is a great tool to support a 2-year-old's rapid vocabulary growth. Every picture corresponds to a word that is sounded out with interactive fun facts when pressed. It features 100 words ranging from everyday items and animals to action verbs like eat and drink. Backed by an impressive 4.8-star rating across more than 96,000 Amazon reviews, it's a proven favorite.

$18 at Amazon
LEGO Pokémon SMART Play
$70

This Pokémon build isn’t your typical LEGO set; it includes SMART Play bricks for interactive play. Designed for kids ages 6 and up, this 400-piece treehouse playset features a Pikachu figure and four interactive SMART PLAY bricks that light up and emit sounds during battle training. These bricks are cross-compatible with other SMART PLAY sets and offer 45 minutes of playtime per charge (a dedicated charger is included).

$70 at Amazon
Jelly Blox Jungle Set, 25 Pieces
$30

Designed for children ages 2 and older, Jelly Blox offers a tactile play experience perfect for squishing, stretching, and squeezing. This 25-piece jungle-themed set comes with four animal figures and blocks filled with varied textures that kids can mix, match, and assemble.

$30 at Amazon
Marvel Spidey and His Amazing Friends Rescue-Webs Web-Quarters Playset
$92

This Marvel Spidey playset brings high-energy fun with more than 20 sounds and interactive, flashing rescue lights, ideal for kids ages 3 and up. The set features a launchable firetruck, a 3-inch Spidey action figure equipped with a backpack, fire helmet, and web gear, as well as a Trace-E bot complete with its own helmet. Kids can also launch two web projectiles using the repositionable blaster. Even if your kids aren't big fans of Spidey and His Amazing Friends, this set is still fun to play with — my sons have a very similar one that they love!

$92 at Amazon
Monster Jam Chomping Megalodon RC Toy Monster Truck
$50

Combining two of my sons' biggest loves (sharks and monster trucks) this set is definitely on their wish list. Kids can activate “Beast Mode” to send the Megalodon car bursting out of its chain, executing wheelies, spins, and chomping moves. It features a rechargeable car battery for up to 20 minutes of continuous action, while the remote requires two AAA batteries (not included). Each package comes complete with the Megalodon vehicle, remote control, and heavy-duty plastic chain.

$50 at Amazon

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