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The Best Amazon Prime Day Picks for Kids of All Ages

Alyssa LongobuccoContributor
Alyssa LongobuccoContributor
Alyssa is a freelance writer, editor, and stylist living in New York. When she's not diving into the latest in food and home decor, she's restoring an 1820s farmhouse in the Hudson Valley alongside her husband and son.
published Jul 11, 2023
We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.
Woman and boy in a kitchen making lemonade, with a watermelon slice on the counter.
Credit: Hero Images/Getty Images

As parents, we’re constantly trying to meet our children where they are. One day, peanut butter and jelly is their favorite meal; the next day it’s icky. On Monday, whales are their favorite animal; on Wednesday, it’s bears. The same constant evolution happens with their toys, too — it seems like just when your little one is getting the hang of a puzzle or set of blocks, their brain suddenly decides it’s onto the next thing. 

The constant rotation of toys is real as a parent — and keeping up with your child’s developmental stages can get pricey. The good news? Every so often Amazon Prime Day comes around, granting parents everywhere the opportunity to snag a Fire Kids tablet or a few new toys for their kiddos without breaking the bank. To help take at least one thing off your parenting to-do list, we’re rounding up some of the best deals to be had this Amazon Prime Day, all broken down by age so you can easily narrow in on the picks that will suit your kiddo best. We’ve been there — it’s the least we could do.

Age: Newborn to 2 Years Old

B. baby Sensory Balls
$15$12

Tempt baby’s every sense with this set of toy balls designed to stimulate their brain. Each incorporates a variety of colors, shapes, and textures (plus noises and lights!) to keep your little one engaged and help them build important sensory skills.

$12 at Amazon
Play Soft Building Blocks for Toddlers 1-3
$26$16

Little ones love to stack and this colorful set will have your tiny builder reaching for the skies. The set includes nine soft baby blocks, eight stack and roll cups, and six squeeze sensory toys that will keep them experimenting. They can use them outside, in the tub, or wherever they want to play.

$16 at Amazon
Melissa & Doug Birthday Party Cake
$28$19

Beloved toy brand Melissa and Doug have done it again with this charming wooden cake — complete with “lit” candles! Ask your mini baker to serve you up a slice and watch as they experiment with the included cake server and various toppings, all of which are held onto the set with easy-to-use velcro.

$19 at Amazon
B. Toys Wooden Peg Puzzle
$8$6

Curious kiddos will love puzzling together this transportation design, which includes seven chunky wooden pieces perfect for little hands to grasp onto. Each has a wooden peg at the center for easy lifting and the whole thing is decorated with colorful illustrations that will help them learn their animals and vehicles as they play.

$6 at Amazon
Fill N' Splash Submarine Bath Toy
$40$21

If bathtime is a battle in your household, you need this toy on your team. The plastic design — which is modeled after a submarine — attaches to the wall of your tub or shower with sturdy suction cups and comes complete with balls and a water ladle for engaging play. Translation: They’ll be too busy having fun to fight you over shampoo.

$21 at Amazon

Age: 2 to 5 Years Old

Bluey Dance and Play 14" Animated Plush
$50$26

Calling all Bluey fans! If your little one is a fan of the Australian pup, they’ll go crazy over this dancing plushie. At just over a foot tall, this interactive Bluey will move and groove, incorporating four different songs and 55 phrases from the beloved television series. Bonus: This playful gadget will also engage your child in three fun interactive games to get them off the couch and moving along with the beat.

$26 at Amazon
EPPO Tee Ball Set for Kids
$26$22

Summer is the perfect time to get outdoors with your children and introduce them to some of your favorite all-American pastimes — baseball chief among them (of course!). While they may be a bit young for the major leagues, this tee ball set is just their size, allowing them to hit line drives and home runs like a true pro. Bonus: Each set comings with six balls, so you won’t have to chase foul balls over the neighbor's fence – at least at first.

$22 at Amazon
Magnet Build 100-Piece Extra Strong Magnetic Tiles Set
$60$38

Magntiles are a new childhood classic — and for good reason. Modeled after STEM learning principles, they promote open-ended play, encouraging children to build everything from castles to cars. This comprehensive set is a great way to start off — or add to — your collection and comes complete with 100 pieces, plus the makings of two vehicles.

$38 at Amazon
PJ Masks Animal Power Charge and Roar Power Cat
$73$35

Budding superheroes will love this toy tribute to the popular television series PJ Masks, all about kids who fight villains after dark (in their pajamas, naturally). Here, Cat Stripe King and Catboy collab in an interactive toy that will have your little hero play long into bedtime — matching pajamas not included, but encouraged.

$35 at Amazon
My Little Pony Toys Meet The Mane 6 Ponies Collection
$23$16

A perennial classic, My Little Pony is a toy you probably played with as a child — and it’s still a hit with kids everywhere. This colorful herd includes six of the favorite characters from the My Favorite Pony television series and will promote fun and imaginative play for hours.

$16 at Amazon

Age: 6 to 10 Years Old

American Girl Truly Me Doll, School Day to Soccer Play
$150$100

American Girl Dolls are a covetable toy, so it’s extra exciting to see them as part of Amazon’s Prime Day sale. This sporty Truly Me doll comes outfitted with everything she needs for work and play, including school supplies and gear for afternoon soccer practice.

$100 at Amazon
Barbie Skateboard with Printed Graphic Grip Tape
$25$24

Barbie gear is everywhere this summer thanks to the forthcoming flick, so your kiddo is sure to want to get in on the fun. This graffiti-style board includes Barbie-themed artwork on the deck and colorful wheels for the coolest ride at the skate park.

$24 at Amazon
Hasbro Gaming Connect 4: Marvel Spider-Man Edition
$20$14

Nothing is a memory maker quite like family game night, but school-aged kids can sometimes be tough-to-convince participants. This superhero-themed Connect 4 game is perfect for Spider-Man fans, who will have to line up four in a row of Peter Parker or Miles Morales to score that covetable W.

$14 at Amazon
JOOLA Kids Pickleball Paddle
$50$42

Pickleball is the sport of the summer — and there’s no reason why your children can’t get in on the fun, too. This jaw-some paddle is lightweight enough for pint-sized beginners, with a smaller 4-inch grip that’s perfect for little hands.

$42 at Amazon
National Geographic Butterfly Growing Kit
$17$14

Any toy that comes with a teachable moment is a win in our books. Enter: this butterfly growing kit from National Geographic, which will teach your little nature lover all about metamorphosis and pollination — as they watch the lifecycle unfold in real-time.

$14 at Amazon

Age: 11 to 16 Years Old

CATAN Junior Board Game
$35$20

For preteens and teens who want a bit more of a challenge next family game night, look no further than Catan Junior. Modeled after the well-loved adult version, this slightly easier game acts as a great introduction to the world of Catan. They’ll be schooling you in the real deal in no time.

$20 at Amazon
Huffy Enigma 20" BMX Bike for Kids
$250$210

Encourage some screen-free outdoor time this summer by scoring your child a durable Huffy BMX bike. Built tough — with a sturdy steel frame and aluminum alloy wheels — this ride is designed to suit ages five to adults, so there’s no chance they’ll outgrow your investment anytime soon.

$210 at Amazon
Bose SoundLink Flex Bluetooth Portable Speaker
$149$105

Show them you appreciate their music — even just a little — with this Bose Bluetooth speaker. With a waterproof design and 12-hour battery life, they can tote it along with them on their many summer adventures, from the beach to summer camp. Who knows — it may even help the two of you bond over the latest hits.

$105 at Amazon
LEGO Marvel Hulkbuster 76210 Building Set
$550$301

LEGO fans will love this Avengers-inspired minifigure that clocks in at an impressive 4,049 (!!) pieces. While it’s billed for the 18+ set, it's great for younger builders that are seasoned LEGO fans and looking for a bit of a challenge. Once assembled, they’ll enjoy the likeness of Hulkbuster MK44, complete with three light-up arc reactors (one in the chest, one in each hand), as well as a functional cockpit meant to hold LEGO’s Iron Man Figure.

$301 at Amazon
Nerf Pro Pass Football Target
$120$78

Aspiring varsity athletes will love perfecting their spiral with this classic NERF football target. It boasts three holes of varying sizes — and varying “points” — so they can work on their aim even during the off-season.

$78 at Amazon

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