The Hottest Toy This Season Is a Jumbo-Sized Winking Creature That Even Adults Will Recognize
This feature is part of Cubby's Gift Edit, our editor-curated collection of gift ideas. Need more inspiration? Check out all our guides here.
Every year there’s one toy that people everywhere go bananas for, causing shortages and shopping hunts. In 2022 it was a birthing guinea pig (we know), and this year it’s poised to be a Squishmallow … but not just any Squishmallow! The very hottest 2023 holiday season toy will be a 20-inch Pikachu Squishmallows plush. He’s giant, he’s winking, and he’s adorable. However, he was not made in mass quantities, so he’s pretty hard to find — and the thrill of the hunt is often what makes a sought-after holiday toy.
Although Squishmallows have been out for years and have about a bazillion knockoffs, you’ll still see a 3-year-old, a 13-year-old, a 23-year-old, and a 73-year-old get giddy over them, which is why Pikachu Squishmallow is going to hit hard this year. Here is every single online store where you can still find the 20” Pikachu Squishmallows, plus other Pikachu plushies and popular toys we love if the OG is sold out everywhere.