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Keep Your Kids Entertained for 7 Days Straight with Crayola’s FREE Online “Creativity Week”

Katy B. OlsonSenior Editor
Katy B. OlsonSenior Editor
I cover home and design with an emphasis on family life. A native New Yorker with over a decade of experience, I hold a master’s in journalism from Columbia and have worked with Architectural Digest, Business of Home, Material Bank, and others. I began my career covering workplace design for a Milan-based magazine. Off duty: chasing my two toddlers around NYC.
published Jan 23, 2026
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Cute girl coloring with crayon in book on table at home.
Credit: Cavan Images/Getty Images

It’s cold and snowy and dark outside. If you’re looking for things you can do with your kids inside, grab a red crayon and circle January 26 on your calendar — that’s when Crayola Creativity Week kicks off. This year, color-loving celebs from soccer star Harry Kane to musician Questlove will show kids that creativity isn’t just for art class by bringing art projects and activities to both schools and living rooms all over the world over the course of a week. Whether or not your school-aged kid’s classroom is participating, your family can join in the fun from home — sign up (for free!) and you’ll receive daily videos and prompts that kids can dive into on their own time, each one designed to mix art with subjects like STEM and reading. 

The celebrity guest list has been pretty solid in years past: Musician Ziggy Marley has inspired kids to draw their own percussion patterns, and meteorologist Dylan Dreyer guided participants in making cloud characters and layered weather scenes. Comedians James “Murr” Murray and Carsen Smith even showed up to reveal how humor and improv can help kids in everyday life. This year, NASA astronauts will appear with Mary Valencia‑Shyne, the Snoopy artist, while Bluey artists Jasmine “Jazz” Moody and Nick Rees will appear with wildlife conservationist Bindi Irwin. Kids will more likely know the Property Brothers from their children’s book series, Builder Brothers, than from their popular TV show — and they’ll see them with illustrator Kim Smith on the topic of building together. Check out the full lineup for more details. 

Teachers kicked off the initiative with Crayola in 2022, and they’ve noted brighter moods following the activities. “Teachers report that their classrooms radiated a more joyous atmosphere that fostered creativity after joining the program, and that they increased their understanding of how creativity improves learning,” Cheri Sterman, senior director of education at the brand, said in a statement. 

Creativity Week casts a wide net: Last year 13 million students across 122 countries joined, and this year’s programming will be available in eight languages. While the activities are self-led, a real-time “school assembly” on January 30 at 1 p.m. ET will feature some surprise special guests singing and dancing along with kids tuning in from around the globe. Consider it a colorful antidote to the midwinter blues. 

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