Our TeamJamie Birdwell-Branson

Jamie Birdwell-Branson

SEO Home Strategist

I plan search-focused content for Apartment Therapy, covering everything from home improvement and real estate to lifestyle topics. Cincinnati, OH

About Me

After a childhood of combing through my grandmother’s home and design magazines, it was only natural I wanted to pursue a career writing and editing home-centric stories. Since college, I’ve taken on any home-related writing, including a gig copywriting for a carpet cleaning company (go ahead; quiz me on any carpet stain, I dare you).

I’ve primarily covered real estate and home improvement, with clips in Elle Decor, Bob Vila, Vox, Marketwatch, Zillow, Rachael Ray Every Day, and Apartment Therapy. I was also the senior home improvement editor for Hunker.com, where I managed a team that produced stories on repairs, real estate, and anything technical in the home.

Now, I serve as an SEO strategist for AT, working hard to help our content appear at the top of Google search pages. I collaborate with our edit team to create content that answers questions we often have about our homes — and provide simplified and personalized advice on how to get things done. (How do you actually buy a house? Is putting up wallpaper actually as hard as it looks? How do I keep my plant alive if I’ve never had a green thumb? Whatever your question, we’ll help you along the way.)

My pronouns

she/her/hers

I'm an expert in

  • home repairs
  • buying and selling houses

My education

University of Oklahoma (BA in Professional Writing)

My awards & honors

Nominee, Best Art, Design & Culture Website for the Homebuyer's Helper newsletter, Hunker.com, Webby (2022)


Latest Stories

My Kindergartener Tried a State Backpack — Here Are Our Honest Thoughts
You’ll want to know more about this “it” bag.
Oct 29, 2025
This Cleaning App Helped End the “You’re Not Doing as Much as Me” Conversations in My House
We gamified our household chores and now our house has never been cleaner.
Aug 19, 2025