This New Target Collection Is Brilliant! Here Are Our 10 Favorite Items.

For the science-loving kiddo in your life, this lamp mixes an interesting new base shape with a molecule-themed shade to create a piece that looks more like a sculpture. Functional and beautiful — just the way we like kids’ decor.

I couldn’t love this rug more. It’s a new take on prehistoric dino rugs, but still offers a cute, graphic look to a bedroom or playroom floor. The brown color is neutral, but the small touches of orange, ivory, and teal make this piece even more interesting. It’s made of 100% cotton, so it’ll be soft for little hands and feet at playtime.

Is there anything cuter than a raincoat on toddlers? We still have our trusty raincoat, and can’t bear to part with it. This version is a keeper for sure, with its transparent polyurethane material and playful people-centric design. It comes with pockets for hoarding tiny treasures, and a hood to keep their heads warm. You don’t even have to use it solely in the rain — it’s a great fall jacket.

When it comes to kids’ bedding, I tend to go as neutral as possible, so that we can use the bed as a base for bolder touches throughout the room. This multi-stripe comforter offers a ton of visual interest with its light textural detail, but uses a neutral palette that will blend into many rooms. The creamy ivory tones and thin bands create a subtle retro vibe that’s also very trendy right now.

This sweet bookend has a simple graphic look, with essential functionality for any kid's bookshelf. Spark a bit of dreamy imagination with this night-themed piece.

Lunch bags are incredibly stylish these days (a far cry from the paper bags we used when I was young), and this one somehow blows them all out of the water. The school bus design is nostalgic and colorful, making sure that their bags won’t blend in with their classmates’. There’s even a tag on the inside for easy identification!

Transitions — whether with school or elsewhere — can be tough on little ones, and let’s be honest, we could all use more confidence! This hanging canvas is a nice reminder of all the things that make each kid special. Hang it up by their desk or in a playroom, and read it to them often.

We have three play tents in our home, which admittedly feels excessive, but those tents get used every single day. My tiny introvert likes her space when creating stories for her dolls and reading picture books. She would love this parachute pop-up version with its mesh windows (a must for air flow) and draping door. And the design is reminiscent of an old-fashioned circus, creating its own opportunity for imagination. Bookmark this one for a holiday gift (if it’s still in stock by then!).

One thing I wish I’d bought when my daughter was small was a growth chart. I would have snapped this one up! The neutral canvas and kid illustration makes this a dynamic piece of decor and a functional tool for kids. They’ll have fun running to their chart to see how many inches they’ve grown. And it makes for a lovely keepsake down the road.

We can never have too many bookshelves — especially if those shelves are holding Christian Robinson’s lovely books! This version is unlike any I’d ever seen, with a bold teal whale theme, and a nautical rope to tie in the theme. It’s simple, easy-to-hang, but also statement-making.