Toys & Play

Bluey Toys Are Everywhere, and We’re Here for It

Jessica Hartshorn
Jessica Hartshorn
Jessica Hartshorn has 30 years of editorial experience with titles such as Parents, American Baby, and Woman's Day. She's evaluated children's gear and toys for more than 20 years and currently contributes to the Good Housekeeping Institute. She grew up in Pittsburgh, holds…read more
published Apr 7, 2025
We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.
Child playing with LEGO Bluey’s Family House toy
Credit: LEGO

In 2024, Bluey won a licensing award right next to Barbie. It’s because when the blue dog graces even simple things like a coloring book, it sells. Kids and parents all love Bluey! The Bluey House, sold as a mega-bundle play set on Amazon, has more than 8,500 five-star reviews. We featured a Bluey toy on our list of the hot holiday toys, and we’re happy to say so much more Bluey goodness is coming in 2025.

If you’re shopping for a child we have lots of other helpful lists as well, including our best STEAM toys and our favorite gifts for kids of all ages. But this list is Bluey-specific, and focuses on eight new toy launches (none of which require batteries). Hooray!

Bluey Camping Activity Fort
$49

I’ve seen this in person, and it’s thrillingly large for a pop-up play house (30"x60"x36"). Set it up indoors or outdoors. The awning has a hole in it that you can use for cornhole — bean bags are included. The window serves as a puppet-theater stage, and there’s a Bingo and Bluey puppet to use. Then there’s a play picnic cloth with pretend food on it. Flip it over and it's a tic-tac-toe board; the game pieces are pretend s’mores graham crackers and chocolate pieces (because the “marshmallows” are the white bean bags!).

$49 at Amazon
Little Tikes Bluey Beach Table
$60

Bluey, Bandit, Chili, and Bingo can float on the lazy river or play in the sand with this table, best suited to the outdoors, like on a patio or deck if not in the yard. You’ll need to buy sand separately and add your own water, of course. It comes with a shovel for kids to play with in the sand and a pouring cup so they can experiment with making water rain down.

$60 at Target
LEGO Bluey’s Family House
$70$5620% off

The toy geek in me loves that LEGO had to create a new mold to make the dog heads for the Heeler family. This is a big, 382-piece build for a child age 4 or older, and little ones might need some help, but the payoff is having a full playhouse and outside area for the four minifigures. Jeremy the garden gnome and Chattermax, two of Bluey’s favorite play buds, are included. This comes out in early June but is available for preorder now.

$56 at Amazon
LEGO DUPLO Bluey Ice Cream Trip
$30$2420% off

If you need a gift for a 3-year-old too young for LEGOs, there’s this cute DUPLO set, too, featuring Bluey’s dad taking her out for ice cream. There’s a car, a cash register, and stackable ice cream scoops. This is also on preorder to ship in June.

$24 at Amazon
Bluey Beanie Bouncers
$6

I tried this toy, and it’s hilarious — it’s soft, but when you throw it to the floor it bounces back up. I love that it’s just Bluey’s head! There’s a Bingo Beanie Bouncer as well, and Bluey’s cousin, the Muffin Beanie Bouncer. They’re only available from specialty stores.

$6 at Whistle Stop Hobby & Toy
Bluey Motion Animation Tablet
$25

Kids can color in 20 Bluey drawings (or not, but six markers are included). The point is that when they load any page into the animator and turn the dial, the picture looks like it’s moving. That’s because there are subtle gray designs in the drawing that … well, don’t ask me exactly how it works. But it’s cool, and the pages are stored in a drawer right under the animator board.

$25 at Amazon
Bluey Seek & Find Sensory Bin
$14

Kids love sensory play. This bin comes with three different colors of play sand, a sifter, plus small beads and Bluey family figures to hide in the sand. Then kids can use their fingers or the play tongs to fish the treasures back out.

$14 at Target
Bluey Slimygloop Mix'Ems
$9

For an abbreviated version of the same kind of sensory play, but with slime instead of sand, check out this little kit. Kids add a Bluey charm and a glittery mix of foam balls to soft, scented blue slime, then squish it for some fun stress relief.

$9 at Amazon

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