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IKEA Just Dropped a New Collection Inspired By a “Magical Swedish Forest” — And We’re Very into It

published Oct 2, 2024
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this is the 22nd UK IKEA Store. IKEA, founded in Sweden in 1943, is the world's largest retailer of ready-to-assemble or flat-pack furniture.
Credit: Graeme Dawes / Shutterstock

Great news for IKEA-lovers! Yesterday IKEA launched its new SKOGSDUVA children’s collection, and it’s a dream come true for anyone who loves wonder, whimsy, and animals. It features 20 educational and inspirational products for children to infuse playfulness into their everyday life and routines, as well as a whole array of cute, woodland-inspired decor.

In a press release celebrating the launch, Malin Gyllensvaan, who designed the SKOGSDUVA collection, said, “The SKOGSDUVA collection is inspired by my childhood when I created imaginary worlds outdoors where different animals lived. I hope the products evoke children’s desire to explore and learn more about nature — even beyond the front door.”

The SKOGSDUVA collection includes Swedish wildlife- inspired duvet covers, cushions, and soft toys shaped like a hedgehog, insects, and plants. We particularly love the mushroom stool topper!

With these products, IKEA hopes to encourage children to explore nature and let their imaginations run wild, transforming their spaces into magical environments. From making bath time a playful adventure with a lynx-hooded towel to sparking endless bedtime stories with charming bed covers, SKOGSDUVA seeks to bring playfulness into every aspect of life.

Credit: Ikea

The collection will include a duvet cover covered with wild animals that adds both style and versatility to any space, making it perfect for both kids and adults. This comforter can be layered with other items within the collection, creating a cozy and nature-inspired bedtime atmosphere. 

With this new collection, IKEA is also raising awareness about the at-risk animals listed on the Swedish Red List, which highlights threatened species. The goal of the SKOGSDUVA collection is to provide a playful yet educational lens to learn about wildlife. 

Credit: Ikea

The collection is perfect for anyone at any age. These charming designs will encourage creativity for children, while also encouraging adults who appreciate the artistry of nature to tap back into the magic of their inner child. 

The SKOGSDUVA collection will be available in stores and online this October. 

This article originally published on Apartment Therapy. See it there: IKEA Just Dropped a “Magical” New Collection, and It’s a Beautiful Must-Have