15 Incredible Black-Owned Businesses for Kids Products

published Feb 9, 2022
We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.
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Credit: Courtesy of Holmes, Candid Art Accessories, Lucy Lue Organics, Lilly Frilly

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Intentional shopping is a habit that I gladly adopted during the pandemic. All this means is that I’m very aware of the businesses I choose to invest in. And let me tell you, the results of two years of intentional shopping have been life-changing for my family. Now, we take the time to learn about the local makers, farmers, and entrepreneurs we support, and it makes each purchase much more meaningful. We are proud to support impactful businesses and share their products with friends and families. 

Luckily for all of us, commemorative months like Black History Month shine a much-needed light on thriving entrepreneurs and help us discover some of our new favorite products in the process.

Get ready to bookmark the following Black-owned businesses, all creating kids’ products that you’ll want to buy for all of the littles in your life. 


Ethan Holmes created Holmes Applesauce at age 15! Inspired by his grandfather’s applesauce recipes, Holmes’ recipes use all-natural ingredients and feature flavors like Strawberry Peach and Apple Cinnamon. You can order online or find it at grocers across the country. 

Calling all cheese lovers! MylkDog, a California-based company, is completely plant-based and perfect for little snackers with dietary preferences and allergies. 

This busy dad’s accident led to a snack empire called Power Bites. After creating a soft granola bar that broke into squares, he found that his sons (even his teething kiddo) loved the sweet, wholesome treats.  Sharif Rasheed’s protein-packed Power Bites feature cacao and peanut butter, and they are vegan. 

Hair Care

Made for young Black and Brown boys with curly and kinky hair, Young King Hair Care can be found online or in large retailers like Target. 

You won’t find alcohol, parabens, or harsh chemicals in this complete hairline, but you can expect products made with honey and avocado. FroBabies offers a shampoo, conditioner, and even a hair soufflé. 

Affordable and quality goods  are what you can expect from Camille Rose. Shop for children’s hair care products ranging from hair butter creams to leave-in conditioners. They come in delightful smells like lavender and coconut, among others.


The HBCU Kid, a  family-owned apparel line, created this brand to help share and preserve the HBCU tradition. The T-shirt line encourages children and teens to consider historically Black colleges and universities, should they explore higher education. There are even onesies, to get them started early!

With Lucy Lue Organics, the basics are all covered. Stock up on neutral-colored kimonos, onesies, and more! They are designed to be gender-neutral as well, so that they can pass easily from child to child.

Keep your kiddos cozy and so stylish with reversible quilts and patterned quilted jackets from Candid Art Accessories.

If you’re a cloth diaper user, load up on these waterproof diaper covers from Pooters Diapers. They come in two sizes and even have a lifetime replacement warranty. Made from extremely durable hemp (which is also super-sustainable), this brand is guaranteed to last without needing tons of replacement.


Stock up on everything from board books to sustainable crayons made from organic soy and beeswax from Yinibini Baby. We love the screen-printed onesies with bold, one-color designs. These make excellent gifts for baby showers and new parents, too!

Your littles won’t be able to keep their hands off of this slime created by kidpreneur Lily Adelye (she’s a 5-year-old CEO) of Lily Frilly! Also plan to load up on the cutest hair clips and bows, as well as a variety of shoes and shoe charms to bring out your kid’s personality. 

STEM Lingo is a Black-owned, education-focused product line that aims to make tech and coding accessible through educational kits. Each kit includes everything you need, as well as video tutorials for those who learn better by watching.

Baby Goods

Pretty Please Teethers offer safe, toxic-free, and stylish products designed with little hands in mind. The  textured surfaces help relieve their achy gums, while the neutral design is appealing for stylish parents. Don’t forget to check out the pacifier clips — every parent knows that they are necessary for keeping beloved pacies from falling in less-than-sanitary places.

Get ready to swaddle and snuggle your little one in this organic cotton blanket and hat set. All Stina & Mae products, including nursing pads, washable wipes, and bibs, are handcrafted in Boston, Massachusetts, by two Black mamas. Their gift sets are also curated for busy, stylish parents.

Crunchy Boutique is your one-stop-shop for sustainable baby and toddler products. This family-owned business has you covered with items like toothpaste, bamboo utensils, and cloth diapers.