Toys & Play

The 25 Best Toys for Your Baby’s First Year

Jessica Hartshorn
Jessica Hartshorn
Jessica Hartshorn has 30 years of editorial experience with titles such as Parents, American Baby, and Woman's Day. She's evaluated children's gear and toys for more than 20 years and currently contributes to the Good Housekeeping Institute. She grew up in Pittsburgh, holds…read more
updated Dec 11, 2025
We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.
Beautiful toddler child girl playing with toys on the carpet
Credit: AaronAmat/Getty Images

Play is truly a baby’s work. Staring at a waving rattle is how they practice tracking with their eyes, reaching for a toy is how they get motivated to crawl and grasp, and getting attached to their favorite toys is an early way babies learn to regulate emotions.

If that all sounds intense for a person who can’t even talk yet — it is! But also, pretty much anything is a toy to a baby. “Babies are just starting to process the world through touch, sound, and movement, so anything soft, safe, and sensory-rich is wonderful,” says Haley DeSousa, M.Ed., head of curriculum and instruction at Haven childcare centers, which use a play-based, Montessori approach. (She’s also a first-time expectant mom, so she understands how overwhelming the baby aisles can be!) “I tell people to keep it pretty simple. Wave a scarf during tummy time, hand them a soft kitchen spatula to explore. You’ll purchase toys, too, but it’s helpful to know that you probably have many rich play materials right at home.”

What to Look For in Toys for Babies 

  • Always note age grading, but especially with kids this young. A toy marked for 6 months and up will likely be frustrating or useless for a 3-month-old. A 4-month-old has vastly different skills and interests than a 10-month-old, and manufacturers try to signal age-appropriateness to parents so kids are presented with developmentally appropriate toys.
  • Avoid toys that “perform” for your little one, and look for toys that are meant to engage them and that allow them to drive the play.
  • You’ll want a fairly robust number of toys and household distractions around. Babies can seem to have a really short attention span, because after 5 or 10 minutes they might get overwhelmed. It will be a few years before you can expect your child to play with something for a half-hour. But the good news is that sitting in their bouncer or high chair and watching you, a sibling, the dog, or even a waving tree can be just as much fun for your baby as playing with a toy.

0 TO 3 MONTHS

Bright Starts Oball Easy-Grasp Rattle
$6

Oballs are ideal for young babies who are learning to grab objects. This ball is very easy to grasp, which helps your baby be successful and avoid frustration. Once they grab it, they can shake it around to rattle it and even start work on releasing objects by throwing it (look for that skill closer to their first birthday).

$6 at Amazon
Wee Gallery Black and White Art Cards for Baby
$19

Infants see objects with high-contrast most clearly — it’s why they stare at people’s hairlines, or at men with beards, or at trees out the window. These beautiful black-and-white cards will catch their eye, too, and hold their attention. Set them on the ground at tummy time, or prop one where your baby can see it while they're in the bouncer seat. When your baby can grasp onto them, the cards are made to withstand manhandling, chewing, and exploring with sticky hands.

$19 at Maisonette
Etta Loves Sensory Grasp Ball
$35

The high-contrast black and white of this simple grasp ball makes it positively baby bait — they’ll reach for it and work on learning to grasp it early on. It’s made of organic cotton and has a ring attached so you can add it to their stroller or play gym.

$35 at Nordstrom
Melissa & Doug Ocean Easy-Fold Wooden Play Gym
$115$34

While there are plenty of great play gyms for a baby (see our reviews of three other play gyms we love), this new one from longtime brand Melissa and Doug combines best features for a very affordable price. The arches are sturdy wood, the mat reverses (black and white for infants, a colorful ocean for older babies) and the plush toys are high-quality. The whole thing folds down easily to stash away.

$34 at Amazon
Manhattan Toy Winkel Rattle
$18

Tens of thousands of five-star online reviews don’t lie — this is a great toy for a young baby. It looks wild, but all those loops give a somewhat-uncoordinated little one plenty of places to grab on and hold. It’s lightweight, and sometimes one of the first toys an infant can manage to bring up to their mouth — a major victory!

$18 at Amazon
Carter's Just One You Baby Elephant Blankey
$10

Have a lovey around for your baby to get attached to. Self-soothing is a developmental milestone, so rather than fear they’ll get dependent on clutching a blankie or plush friend, accept it as a way they’ll calm themselves. Learn from our parenting experience: Help them get attached to something like Carter’s Elephant blankie that is inexpensive and easy to replace, because the day will come when Ellie (or whatever your baby loves) will get misplaced and you’ll need another, or a backup.

$10 at Target
The Peanutshell Montessori 5-Piece Wrist & Sock Baby Rattle Set
$15

Babies spend a hilarious amount of time enchanted by their own hands and feet. Make it even more fun with these socks and wristlets that turn their limbs into waving, rattling toys. Lay your baby on their back on a safe spot and they can entertain themselves looking at the high-contrast designs. All can be machine-washed.

$15 at Walmart
Rainbow Activity Spiral Stroller Toy
$18

The handle of your car seat or the bumper on a stroller practically cry out for something interesting for your baby to look at — this spiral toy fits the bill. Your baby can watch the shapes wave and sway, and eventually reach up to grab them. It’s a much-appreciated distraction on a drive or long outing.

$18 at Haba

3 TO 6 MONTHS

Fisher-Price Taco Tuesday Set
$14

Simple, classic baby toys get a clever spin with this set of three infant toys. The taco crinkles and has tomato-shaped teethers, the avocado rattles and has a roller ball, and the lemon and lime clack together with a satisfying sound.

$14 at Amazon
Boppy Learn and Grow Garden Toy
$50$44

This set of plush sensory toys — the textured veggies can be pulled out and set into a field of “dirt,” the seed packets crinkle — can also be sat upright so the reverse side, a play mirror, attracts your infant during tummy time. It stays interesting the entire first year — first for gazing, then for grasping, then for “gardening.”

$44 at Amazon
Taggies Crinkle Me
$12

See the phenomenon in action: Just as kids get excited about the box a toy comes in, babies get thrilled by the tags on toys. This brand capitalizes on that by having tags all over their toys! Babies can rub the silky loops, pull the elephant's tail, grasp the ear for a crinkling sound — and the whole thing can go in the washing machine if you’ve got a drooler.

$12 at Fat Brain Toys
Nuby Ice Gel Keys Teether
$4

This might be the best bang for your toy buck ever. Babies love how the “keys” knock together, and each of the three are actually a teether that's meant to be chewed on to provide some relief from teething pain. Cool it in the fridge and it can provide some numbing relief, too. It’s easy to hook onto your diaper bag and have with you on outings.

$4 at Walmart
The Charmer Play Kit
$96

If you’ve not already discovered these age-and-stage-based toy kits, now is a good time. The toys are spot-on for what your young baby is interested in and capable of handling, and the parent guide will walk you, the grown-up, through ways to engage your baby and promote development. If you love it, know that there are kits available for every three-month period through age 4.

$96 at Lovevery
Miniland Sensorial Reef Plush Baby Toy
$50

Such a pretty sensory toy! This coral-reef-themed activity ball gives your baby many textures to explore, and includes both a teether and a small baby-safe mirror. It’s lightweight and relatively small, about 8 inches by 7 inches, and has a loop for attaching it to a play gym or elsewhere. You’ll want to hand-wash this one if it gets over-loved.

$50 at Maisonette
Baby Bauhaus, 4 Soft Objects
$60$51

My favorite part about this four-piece Baby Bauhaus set is how well it's designed. Featuring a soft and colorful triangle, two squares, and a jingly ball, they’re great for tummy time, stacking as they get older, and more. Plus, the high-contrast graphics are ideal for their developing brains. Use code GOSANTA to score 15% off.

$51 at Maisonette

6 TO 9 MONTHS

Skip Hop Baby Activity Center
$142$113

Your baby might be ready for an upright activity center like this one at 4 or 5 months, but 6 months is more of a sure bet, when they have good neck control and their feet can reach the bounce mat with the keyboard. There are toys everywhere your baby turns on this! Later, remove the seat and turn this into a play table for other toys. It can stay useful for years.

$113 at Amazon
pipSquigz Loops
$15

As your baby starts to use a high chair for meals, we suggest a stick-on toy to keep them entertained and sitting longer. PipSquigz Loops adhere to the tray and provide tactile, rattling fun. They’re food-grade silicone and safe for chewing, too.

$15 at Fat Brain Toys
Nuby Nananubs Banana Massaging Teether
$8$5

Your baby’s teeth continue to come in during the second half of the first year. This teether is easy for your baby to hold, and the massaging bristles can clean their gums too.

$5 at Amazon
Munchkin Mozart Magic Cube
$30$27

My 2-year-old is still a big fan of this musical cube, even though it's designed for babies as young as 6 months. This educational toy is a fun way to teach babies about how sounds combine to create music, featuring eight classic Mozart compositions. Babies can experiment with individual instrument sounds — like the harp, flute, French horn, piano, and violin — by pressing their respective buttons, or by pressing multiple buttons together. Lights flash to the tempo, and an "orchestra" button lets them hear all the sounds played simultaneously.

$27 at Amazon

9 TO 12 MONTHS

Lovevery Hide & Find Drop Box Baby Toy
$28

Between 9 and 12 months your baby will become fascinated by the idea of object permanence — the concept that when something is hidden, it still exists. It’s what makes peek-a-boo fun for them, and what will crack them up about this set of a wooden box and yellow ball. They drop the ball inside (practicing hand-eye coordination) then fish it out through the little door — over and over again.

$28 at Target
Fisher-Price Baby Stacking Toy
$9$8

Didn’t we all play with this rocking set of stacking rings? It takes a surprising number of fine motor skills for a baby to get each of the five rings onto the peg, which is why we suggest it for 9 months and up. The top ring has rattling beads inside.

$8 at Amazon
Stacking Cups
$13$8

By this age, you’re going to start to need bath toys to make bathtime more like playtime. Nesting, stacking cups are one of the simple toys that DeSousa recommends. Lalo’s six-piece set has drainage holes on every piece for water play, and they also nest together to make a pretty, pleasing shape.

$8 at Lalo
Baby Einstein and Hape Magic Touch Wooden Toy Piano
$30

At under a year old, your baby will likely just bang away on these keys, but that’s all good fun. Later, they might be able to follow the color-coded music sheets to pick out simple tunes. You can set this wooden piano so that your child is making the music, or so that it plays familiar songs for them to move to (Beethoven's "Ode to Joy,” Mozart's "Twinkle Twinkle Little Star"). It has volume control.

$30 at Amazon
Animal Discovery Cubes
$20

Soon your baby will graduate to stacking wooden blocks, but in the meantime they can learn to set these soft blocks on top of each other. Each of the five is printed with a different animal and there are textures, crinkly noises, and squeakers, too.

$20 at Haba
Fisher-Price Laugh & Learn Ultimate Playhouse
$139

You’re going to want to encourage your baby’s gross motor skills, too. This playhouse is huge for your baby but only 36 inches long for your playroom. They can crawl through the swinging door, pull up on the table, and walk around the house. They can also turn the light switch on or off, ring the doorbell, put pretend mail through a slot, or do any of dozens of other activities. The sounds and phrases the toy makes can be set to any of three stages, from simple sounds for a baby this age to lessons about numbers and colors for a toddler.

$139 at Walmart

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