Round-up graphic of Cubby's favorite backpacks for kids.
Credit: State: All credits to State Bags and all backpacks can be purchased on Credit: Courtesy of Jem + Bea Credit: Courtesy of: Fluf Textile Goods Sticky Lemon-Credit: Courtesy of Smallable

Our Favorite Kids’ Backpacks to Start the School Year Off Right

updated Aug 11, 2023
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It’s back to school time, which means you may be on the hunt for a new backpack for your kid! Thankfully, there are some super cute options out there, including from a few brands may even be unfamiliar to you! Comfortable, colorful, and durable, here are the ones we have our eyes on:

Our Favorite Kids’ Backpacks

1 / 9

If your kid is more a fuss-free type, then the simple organic cotton canvas bags from Fluf are a good bet. In addition to black, they come in many lovely colors (lavender! blue! pink!) for an understated, versatile bag they can grow with.

2 / 9

A NYT Wirecutter pick for the best "stylish and sophisticated student backpack," these backpacks do not come cheap. But they're high quality, roomy, have lots of organizational features, and come in many, many trendy patterns and colors.

3 / 9
L.L. Bean

Old school in the best way. The design of L.L. Bean's Original Book Bag hasn't changed much since it was launched in 1982, and that's part of the appeal. It was good then, and it's still good now.

4 / 9
was $85.00

Fjällräven Kånken bags have been around for decades: they're pricey but classic, and the material is really hardwearing. Their latest release has rainbow-colored straps (!), and we are very into it. This is the mini size (suitable for preschoolers), but you can also find it in the regular size for school-age kids ($95).

5 / 9
Pottery Barn Kids
was $54.50

No one does novelty and character-driven backpacks quite like Pottery Barn Kids. They offer monogramming and six sizes for every backpack, from mini all the way up to rolling. But it's the kid-friendly designs — such as this glow-in-the-dark backpack, or this LEGO backpack, or this Paw Patrol one — that make them such a popular option.

6 / 9

Made of corduroy in a timeless colorblock pattern that's cool enough for kids and grown-ups, this handsome backpack has everything your kid needs: simple adjustable straps, internal pockets, and a spacious main compartment. The top handles also make it easy for adults to carry.

7 / 9
was $18.09

This shark-themed backpack has all the personality in the world -- just like your kid! Made from soft yet durable materials, this backpack will last all school year. It has two mesh side pockets and comfortable, adjustable shoulder straps. Also available in unicorn variety if you want something a little more magical.

8 / 9

Another understated pick, this backpack from Light + Nine has perforated material on the outside that's specifically designed for adding little bits like pins and charms. The end result is much more personalized than it looks!

9 / 9
J. Crew

This simple and durable colorblock backpack has all the pockets and sleeves your kid needs to keep their school supplies organized — or at least keep them from getting lost. The tactile webbing on the shoulder straps and zipper pulls is a fun accent, too.

More Back to School Shopping Picks from Cubby

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